News & Press

2013


May

Genji's at Whole Foods Market

Diary of a Mad Hungry Woman by Anita Lau

May 28, 2013

vegetarian rolls (640x425) If you’re looking for a quick but delicious and healthy lunch, stop by one of the many Genji Sushi is located inside selected Whole Foods Market stores and pick up an array of ready packed sushi or fresh rolls,including vegetarian ones. Or, if you have a few minutes to spare, order one of the specialty items and the staff will make it to order for you to enjoy.

Sesame balls desserts are also good for those wanting something sweet.

I stopped by on several occasions to picked up a snack for my son who loves the brown rice and quinoa sushi in various flavors — salmon, tuna, in both regular of spicy, or California roll style.

The other day, I ordered the tonkatsu ramen — doesn’t have tonkatsu in it, but the broth is pork-based and you get some white meat chicken and lots of veggies in the bowl. There was way too much noodles for me! The broth was quite flavorful and was pretty good priced at around $8.

If you are at Whole Foods Market and looking for clean, fresh, Asian fare, check out the Genji Sushi stations inside selected stores. Check out Genji Sushi’s website for more information and locations.

To read the original article, go to http://madhungrywoman.com/2013/05/28/genjis-at-whole-foods-market/



Archives

2013


May
Genji Sushi Tests Red Quinoa and Brown Rice Sushi
Introduces New Offerings at Select Whole Foods Market Locations in Boston Metro


May 23, 2013

Brown Rice Quinoa Sushi Genji Sushi will be test-launching an exclusive new blend of red quinoa & brown rice prepared with its customers’ favorite sushi rolls, at select Whole Foods Market stores in the Boston area. Sampling stations will be placed at each store, where customers are invited to sample the new blend, check out the nutritional profiles of each roll, and meet their local Genji Sushi chefs.

Genji’s Corporate Executive Chef Takao Iinuma, protégé of Iron Chef Masaharu Morimoto, developed the recipe, specifically targeting customers who are looking for innovative alternatives to White Rice sushi. Based on an average roll, the new mixture has more protein, fiber, potassium, calcium, iron and vitamin E than a roll prepared with regular brown rice.

Says Iinuma, “Our customers are health-conscious foodies who are well-traveled, and love mixing and matching ingredients from all over the world. Since Quinoa is frequently used as a rice alternative, I thought ‘why not sushi?’ I think our customers will embrace this new blend."

WHEN:
Beginning May 22, 2013

WHERE:
Whole Foods Markets in the Boston Metropolitan area including:
Andover - 40 Railroad St., Andover, MA 01810
Bedford - 170 Great Road, Bedford, MA 01730
Brighton - 15 Washington Street, Brighton, MA 02135
Charles River - 181 Cambridge Street, Boston, MA 02114
Fresh Pond - 200 Alewife Brook Parkway, Cambridge, MA 02138
Hingham - 94 Derby Street, Hingham, MA 02043
Medford - 2151 Mystic Valley Parkway, Medford, MA 02155
Newton - 916 Walnut Street, Newton, MA 02461
River Street - 340 River Street, Cambridge, MA 02139
Wellesley - 442 Washington Street, Wellesley Hills, MA 02482

To read the original article, go to http://www.prlog.org/12143746-genji-sushi-tests-red-quinoa-and-brown-rice-sushi.html


April
Genji’s Shrimp Summer Rolls featured on Foodista.com
Light and Healthy: Shrimp Summer Rolls

April 4, 2013

Genji Shrimp Summer Rolls Genji Sushi shares their recipe for shrimp summer rolls, a popular menu item, with Foodista readers. Rice paper is filled with thin bean thread noodles, a variety of vegetables, and succulent shrimp. Serve these delicious summer rolls with sweet chili sauce.

Shrimp summer roll with Sweet Chili Sauce
Makes 8 rolls
1.5 oz dry bean thread noodles (about 1 small bundle, depending on brand)
1.5 oz red cabbage, finely shredded
1 oz carrot, shredded
1 scallion, thinly sliced
8 pieces round rice paper, plus a few extra in case some break
8-10 leaves of green leaf lettuce, about 4 oz, shredded
1.5 oz cucumber, julienned
1.5 oz red bell pepper, cut into 8 long strips
16 pieces cooked shrimp, peeled, deveined, and sliced in half lengthwise
sweet chili sauce (to serve)

Place the bean thread noodles in a bowl and pour hot water over them to cover. Allow the noodles to sit for about 10 minutes, until softened. Drain, then rinse with cold water to chill. Drain well, cut into approximately 2-3 inch pieces (it is easiest to do this with scissors).

Combine the noodles, red cabbage, shredded carrot, and sliced scallion in a bowl and toss to combine.

Fill a pie plate, cake pan, or other shallow dish larger than the diameter of the rice paper with warm water. Working with one piece at a time, dip the rice paper in the water until just softened, about 20-30 seconds. Let excess water drip off, then place on your work surface.

Leaving about an inch border on the sides and bottom, cover the bottom half of the rice paper with shredded lettuce. Roughly cover the lettuce with some of the noodle and vegetable mixture. Fold the side borders of the rice paper in over the filling. Take 2 shrimp halves and place them cut side up across the rice paper just above the lettuce and noodles. Next, place a strip of bell pepper, and 1/8th of the julienned cucumber across the shrimp, leaving some poking out on one side. Bring the bottom of the rice paper up, and roll the whole things tightly into a cylinder, keeping the edges tucked in. Repeat with remaining ingredients.

Cut each summer roll in half and serve with Sweet Chili Sauce.

To read the original article, go to http://www.foodista.com/blog/2013/04/04/light-and-healthy-shrimp-summer-rolls#


March
GENJI SPICES UP SUSHI WITH FURIKAKE ROLLS
Five new colorful spice blends and rolls now available

Philadelphia, PA
March 13, 2013

furikake roll
Genji Sushi, a premier sushi vendor serving Whole Foods Market nationally, introduces bold, colorful and flavorful seasonings in a new line of sushi items topped with 5 distinctly savory spice blends. Genji is known for its commitment to authentic, fresh and sustainable Japanese-inspired cuisine, and in the past year, has been expanding the confines of sushi to hone in on customers’ appetite for novelty and excitement. The new line of Furikake Spice Rolls promises to take sushi into unchartered waters.

Known in Japanese as furikake (foo-ree-kah-keh), which translates roughly as “shaking sprinkles,” these dry toppings or seasonings are usually sprinkled on top of bowls of plain white rice to add flavor, texture and nutrition to the ubiquitously bland rice bowl. Genji Sushi’s Corporate Executive Chef, Mr. Takao Iinuma, a former protégé of Chef Masaharu Morimoto, and a nutritional development and sustainability expert, envisioned adding these toppings to sushi, giving customers a new way to savor and enjoy the sushi experience.

Chef Iinuma has created two new furikake flavors including a Savory Asian Curry Spice Blend (Yellow Spice) and an aromatic blend of parsley, green tea powder and yuzu citron (Green Spice). In addition, Genji will offer three classic furikake flavors, Yukari, made with fragrant Japanese red shiso leaves (Purple Spice), Shichimi, a fiery red pepper blend (Red Spice), and Salmon flakes (Orange Spice). The spices complement the underlying sushi rolls deliciously and add vibrant, all-natural color to the meal. All of the spice blends, except for the salmon flakes (Orange Spice), are vegetarian-friendly.

Chef Iinuma has paired each of the 5 innovative toppings with a different Genji Sushi best-selling item, making it easy for customers to experience the spices at their best. Beginning today, Genji will serve all five new Furikake Spice Rolls: the Purple Spice Tuna Avocado Roll, the Orange Spice Salmon Avocado Roll, the Yellow Spice California Roll, the Red Spice Shrimp California Roll and the Green Spice Veggie Salad Roll. For those who like variety, 2 Combo Packs are also being offered in 9 piece and 12 piece versions. Prices range from $7.79-$11.99.

“I’m excited to offer these new items in our sushi cases and sushi counters at Whole Foods Market. The rolls appeal to all of the senses. The colors add a visual appeal, and the spices add both texture and amazing flavor, which bring a whole new dimension to the sushi,” states Chef Iinuma.

Customers creating specialty rolls or bowls made to order by the chefs at the Genji counter will also have the opportunity to further customize their creations with any of the 5 furikake spice blends for an additional 50₵.


Genji hailed as "Quiet Leader" in Supermarket Sushi
Shopping the Brand - Some brands find the key to quick growth is through partnerships with supermarkets like Whole Foods.

March 8, 2013

Genji Sushi Quick-service sushi concepts, from How Do You Roll? to Yo! Sushi, have taken off in the U.S., with Americans’ increasingly adventurous palates driving growth. And Genji Sushi, which first opened its doors in Philadelphia in 1997, is a quiet leader in the category, with 165 units.

But Genji has a trick up its sleeve that’s helped build the brand into such a sushi success: The concept operates exclusively within Whole Foods Market stores.

“Whole Foods provides us with an engaged customer base, wealth of best practices, and a commitment to keep providing us the opportunity to grow with them,” says Ken Blakeman, marketing director for Genji. “It’s a symbiotic relationship—when they grow, we grow.”

Genji is a 100 percent privately held company; Whole Foods does not own a stake. Blakeman says Genji’s decision to partner with Whole Foods was made because the original owners, Hideo and Yuko Omori, needed help sustaining the business’s quick growth.

“The Whole Foods team approached them to see if they would be interested in operating a few sushi bars within their stores,” Blakeman says. “The family welcomed the opportunity and quickly formed a strong relationship with Whole Foods.” The partnership has paid off, he says, because the two companies share the same target customers: food lovers who appreciate and expect the highest-quality ingredients.

“It’s like comparing living in a condo to living in an apartment. In that sense, the good operators are doing very well.”

Finding such a solid partnership has driven other grocery stores and supermarkets, from Kroger’s to Walmart, to partner with established foodservice brands. Even Whole Foods partners with other quick serves, including Jamba Juice. But independent vendors operating within a grocery store like Whole Foods encounter unique challenges.

“The biggest challenge is two parallel cultures coexisting and prospering together,” Blakeman says. “It’s important to find partnerships that already share similarities—common values, goals, and overall synergy. It makes the relationship smoother and more successful for both.”

There are logistics issues, as well, like physical space. Grocery stores often have back-of-the-house limitations that incoming vendors must adapt to.

“When you own your own restaurant, you can grow based on your own needs,” Blakeman says. “You can customize the product based on the amount of space in the front of the house and in the back. Storage space [within a grocery store] can be an issue because everything is tight.”

Gary Stibel, founder and CEO of The New England Consulting Group, says space and cultural differences are not the only challenges independent vendors encounter. Location is also critical.

“If you stick the vendor in the corner, where no one travels, then customers won’t even know they are there,” he says.

Stibel says that to be successful, quick-serve vendors within grocery stores need to be located closer to the front of the unit or on the side, where customers can see their food and products.

Blakeman says competition can also be tough, between in-store departments and outside brands. “We also see ourselves competing with healthy [quick-service] and fast-casual options out there, from salads to better burgers to burritos,” he says. “Not just Asian concepts.”

Lastly, independent restaurants can lose a sense of freedom by choosing to operate within a pre-established store, Blakeman says.

This, Stible says, is the “price of admission.”

“It’s like if you invite a guest to stay in your house; there are rules they must follow,” he says. “You lose a lot of freedom, but you do it because it’s good for your business. If you do a deal like this, the freedom lost is worth the benefits you gain.”

Indeed, Stibel says business can boom for operators who are smart about their growth within grocery stores or markets.

“The smart ones are doing very well,” he says. “Because so much of the normal work of finding a location, negotiating rent, cleaning the sidewalks after it snows, etc., is done for them. It’s like comparing living in a condo to living in an apartment. In that sense, the good operators are doing very well.”


Genji Sushi on Air in San Diego

March 7, 2013

San Diego Union Tribute TV

U-T TV Chef Sargan Genji Sushi
Genji Sushi was featured on UT TV (visitors per month: 553,415) on March 7, 2013. In a video segment, Genji Chef Muhammad Sarjan demonstrates the Health Starts Here® Sesame Kale Roll and walks the host through a variety of Genji products and ingredients.
A link to video (http://www.utsandiego.com/video/play/53085/)




February
GENJI SUSHI AGREES THAT HEALTH STARTS HERE™
Los Angeles, CA
February, 2013

Health Starts Here Veggie and Scallop Ceviche Bowls

hsh_ceviche_bowls_280
As one of the premier sushi vendors serving Whole Foods Market, Genji Sushi is proud to take part in the all-natural and organic grocer’s Health Starts Here™ program by offering three new Japanese-inspired menu items that meet the program’s guidelines. Genji’s Sesame Kale Roll, Vegetarian Ceviche bowl and Scallop Ceviche Chirashi bowl are now exclusively available at select Whole Foods Market stores in Southern California.

The Health Starts Here™ guidelines are founded on 4 Pillars (Whole Food, Plant-Strong™ Healthy Fats and Nutrient Dense) and stem from the belief that focusing on these elements of healthy eating offers the greatest health benefits, no matter what dietary path shoppers follow.

Genji’s corporate executive chef, Takao Iinuma, a nutrition counselor and close protégé of Iron Chef Masaharu Morimoto, took the guidelines to heart and focused on creating dishes with fresh nutrient-dense vegetables and whole grains for delicious, clean flavor profiles. All three items feature Chef Iinuma’s hearty blend of Red Bolivian Quinoa and Brown Rice, seasoned with light honey-citrus balsamic vinaigrette.

The Sesame Kale Roll is a mouth-watering vegetarian-friendly take on the classic inside-out roll. It’s made with wholesome Quinoa-Brown Rice blend on the outside and sesame and tahini-tossed kale, steamed asparagus, julienned carrots and nori (seaweed wrap) on the inside.

The Vegetarian Ceviche bowl features edamame, avocado, red onion, orange slices, grape tomatoes, cucumbers and dill, tossed in white balsamic vinaigrette on a bed of the nutrient-rich grain blend. The Scallop Ceviche Chirashi bowl has the same ingredients as the Vegetarian version, but with the addition of omega-3 rich and delicious wild-caught bay scallops. Each item in the series is bursting with color, flavor and nutrition, and comes in at fewer than 300 calories.

“Finding a balance between health and taste has been a lifelong pursuit of mine. It has been a joy to work with Whole Foods Market to create dishes that people can thoroughly enjoy while feeling great about their choices,” Said Chef Iinuma.

Genji’s new line of Health Starts Here™ sushi items will be available at select Whole Foods Market locations throughout Southern California, with prices ranging from $6.99-$8.99. Roll-out locations include El Segundo, Redondo, Torrance, Huntington Beach, Long Beach, Laguna Beach, Jamboree (Tustin), Hillcrest, La Jolla, Encinitas and Del Mar.

GREAT TASTE MAGAZINE FEATURES GENJI'S NEW MALIBU ROLLS!
February 7, 2013

Great Taste Magazine

great taste magazine logo Genji Sushi, provider of all-natural sushi and Japanese inspired cuisine at 160 Whole Foods Market locations throughout the country, is pleased to introduce their new line of Malibu Rolls. Starting with the base of a classic California Roll prepared with sustainably sourced crab, freshly sliced avocado and crisp cucumbers, this new trio of Malibu Rolls adds innovative and delicious toppings that take everyone’s favorite sushi roll to a whole new level.

The Malibu Old Bay Roll combines East and West Coast sensibilities using the nostalgic flavors of Old Bay. Each roll comes with the option of White, Brown, or Multi-grain rice, and is prepared on-site daily by skilled Genji Sushi Chefs. The California roll has long been a favorite in American-Japanese cuisine, and Genji is pleased to offer a dynamic twist on the classic California sushi roll.

These are now available at all Genji Locations throughout Southern California (including El Segundo, Redondo, Torrance, Huntington Beach, Long Beach, Laguna Beach, Jamboree (Tustin), Hillcrest, La Jolla, Encinitas and Del Mar. Malibu Rolls are priced from $7.49-$11.99. Prices vary by location. For a complete list of Genji locations please visit: www.genjiweb.com/locations

- Written by Teri Williams, Posted by Anna Nguyen
www.great-taste.net


January
We're Cutting Our Carbon Footprint!
January 31, 2013
GHG Fleet Trucks

ghg fleet trucks Here’s how: Genji’s shipping and warehousing affiliate, GHG Logistics, Inc. operates a fleet of California-Certified low emissions trucks to deliver our supplies. The refrigerated trailers connect to electric circuits while idle to prevent burning diesel fuel unnecessarily while loading or unloading. In 2012, GHG Logistics was able to reduce its total carbon footprint 43%, meaning 108 Carbon Tonnes were spared from being emitted into the atmosphere. That’s the equivalent of removing 21 cars from the roads! We think that’s way cool.




GENJI SUSHI ROLLS BIG FLAVOR INTO NEW MALIBU ROLLS

Philadelphia
January, 2013

Premium California Rolls Now Available in Three New Flavors at Select Whole Foods Markets Nationwide

hsh_ceviche_bowls_280
Genji Sushi, provider of all-natural sushi and Japanese inspired cuisine at 157 Whole Foods Market locations in the US, is pleased to introduce their new line of Malibu Rolls. Starting with the base of a classic California Roll prepared with sustainably sourced crab (or all-natural crabstick in certain markets), freshly sliced avocado and crisp cucumbers, this new trio of Malibu Rolls adds innovative and delicious toppings that take everyone’s favorite sushi roll to a whole new level.

The Malibu Old Bay Roll combines East and West Coast sensibilities using the nostalgic flavors of Old Bay spice mix. Genji’s own Cali roll is coated with Old Bay seasoning and topped with an Old Bay-spiced aioli and crunchy tempura flakes. For the serious high-roller the Malibu Spicy Crunch Roll adds a hit of heat to the Cali roll with Genji’s signature spicy sauce and a bit of crunch from a generous sprinkle of tempura flakes. The Malibu Volcano Roll is inspired by the coast’s vivid sunsets with layers of color and flavor including freshly grilled salmon, bright and crunchy masago, spicy mayonnaise and Sriracha Lava all atop the Cali roll.

Each roll comes with the option of White, Brown, or Multi-grain rice, and is prepared on-site daily by skilled Genji Sushi Chefs. The California roll has long been a favorite in American-Japanese cuisine, and Genji is pleased to offer a dynamic twist on the classic California sushi roll.

Genji’s new Malibu Rolls are available at select Whole Foods Markets nationwide for a limited time. Malibu Rolls are priced from $7.49-$11.99. Prices vary by region. For a complete list of Genji locations please visit www.genjiweb.com/locations

About Genji Sushi Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located within 157 Whole Foods Market locations in 18 states and the District of Columbia, as well as 7 in the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company’s goal is to contribute towards healthier food consumption habits on a global level.


2012


December
A Recipe to Bring You Good Luck in 2013 (SHAPE MAGAZINE)


December 31, 2012
Cold Soba with Poached Chicken

Cold Soba with Poached Chicken Before you pop open the champagne tonight, enjoy a dinner that may make 2013 your best year yet.

Literally translated as "end the old year, enter the new year," soba is traditionally eaten on New Year's Eve in Japan to encourage long life and bring good luck, and this Japanese soba noodle recipe from Genji sushi chef Takao Iinuma is tasty to boot.

"This is a light, healthy recipe for soba," Iinuma says. "Soba noodles are whole grain and low in gluten, the ginger is warming, and nori is a great source of nutrients. It's also a great complement to sushi platters."

Editor's note: You can find dashi in Asian markets or in the international section of larger supermarkets.

The Miso Tonkotsu Ramen toppings will include two options to start: Shrimp Tempura and Roasted Pork (Chāshū). Each 33 fl oz bowl will be priced at approximately $8.49, although pricing will vary slightly by state.

To see the recipe of Cold Soba with Poached Chicken, click here (http://www.shape.com/blogs/fit-foodies/recipe-bring-you-good-luck-2013).


GRAB-AND-GO OR STAY-AND-SLURP WITH GENJI SUSHI’S NEW MISO TONKOTSU RAMEN BOWLS

December 5, 2012
Freshly Prepared Shrimp Tempura and Chāshū Bowls Now Available at Whole Foods Markets

Tonkotsu Ramens Genji Sushi, provider of all-natural sushi and Japanese inspired cuisine at 160 Whole Foods Market locations, has introduced two new Miso Tonkotsu Ramen bowls made with freshly-chopped vegetables and authentically prepared ramen noodles, bringing restaurant-quality ramen to Whole Foods Markets.

This Hokkaido style Miso Tonkotsu Ramen combines two of the most popular and beloved flavors of ramen: Tonkotsu pork broth and Miso broth. In contrast to the selections commonly found in grocery stores, the Genji bowls are all made in Whole Foods Markets by Genji Sushi Chefs daily.

Says Genji Corporate Executive Chef Takao Iinuma, “Though traditional Japanese Ramen is gaining popularity in the USA, many customers only know the freeze-dried instant ramen they find in their local grocery store. We look forward to sharing a more authentic ramen that is still easy to prepare at home, but full of the kinds of flavors and textures that can only come from fresh ingredients.”

Noodles are topped with chopped carrots, scallions, and corn, and a tonkotsu miso paste that dissolves with the addition of piping hot water to quickly cook the noodles and create a distinctly classic broth. These prepped bowls will maintain their freshness throughout the day, and can easily be transported home or to the office and finished with boiling hot water.

The Miso Tonkotsu Ramen toppings will include two options to start: Shrimp Tempura and Roasted Pork (Chāshū). Each 33 fl oz bowl will be priced at approximately $8.49, although pricing will vary slightly by state.

Expanding their line of grab-and-go soups, Genji is proud to demonstrate a continued dedication to creating authentic, 100% all-natural Japanese cuisine for American consumers on the go.


September
Genji's Ginger Miso Dressing in the Wall Street Journal

September 22, 2012
The Sauce - Magic Ginger Miso Dressing Potion

Genji's Ginger Miso Dressing picture During our undergrad stint in West Philly, we frequented a diamond-in-the-rough, mom-n-pop sushi spot called Genji. What kept us coming back? The salad dressing. We enjoyed it over bowls of lettuce, cucumbers and tomatoes garnished with apple slices, but, if you scanned the restaurant, you'd also see college "sophisticates" dipping their maki into the stuff. Many moons later, Genji has changed hands and expanded. The upshot is that the magic Ginger Miso potion is being sold commercially. There's the original and a spicy version pepped up with the Japanese seven-spice blend known as shichimi; both, coincidentally, are vegan and all-natural. Recently, they have been reformulated to reduce calories and fat. As long as they taste as good as remembered—which they do—we're happy. Drizzle the dressings over mixed greens, or use them as marinades. $6 each, available at select Whole Foods; specific locations listed at genjiweb.com

—Charlotte Druckman, The Wall Street Journal


http://on.wsj.com/PAZCT9


SteamyKitchen.com’s Jaden Hair features Genji’s Ginger Miso Dressings

September 5, 2012

steamy kitchen logo steamy kitchen article shot


Click here to read the whole article.


July
Genji delivers the country's best sushi product to Whole Foods Market

July 25th, 2012

GHG fleet refrigeration unit page 6 of doc page 6 of doc


Genji's Logistics and Distribution affiliate, GHG Logistics, was prominently featured in Thermo King Corp's recent campaign, as the refrigeration company designed a unique solution to meet Genji's very demanding requirements. Click here to download the article.


The tennis ace picked up some sushi

July 3rd, 2012
Daily Mail article

The tennis ace picked up some sushi The tennis ace picked up some sushi Wimbledon finalist, Andy Murray visited Whole Foods Market at High Street Kensington in London, and what did he pick up? You guessed it: Genji Sushi. Thanks for your business, Andy!

Check out the Daily Mail’s article here.


AT GENJI, SUSHI WITHOUT RICE TASTES LIKE PARADISE

July 3rd, 2012
Genji Sushi launches a new no-rice line of sushi rolls with a chance to win a free trip to the U.S. Virgin Islands

tropical fresh rolls Genji Sushi, provider of all-natural sushi and Japanese inspired cuisine at 158 Whole Foods Market locations, is introducing a new line of no-rice sushi rolls wrapped with a thin layer of rice-paper, and loaded with nutritious fruits, veggies and protein.

Genji’s new Tropical Fresh Rolls come in four refreshing options with fruit, vegetables, salmon and shrimp, and feature an all new Sweet Chili Peanut dipping sauce on the side. The four options available are Mango & Strawberry, Avocado & Cucumber, Shrimp and Avocado, and Rainbow Tropical Fresh Roll (with tuna, salmon & avocado).

To launch the colorful line inspired by the lush tropics, Genji is giving its customers a chance to win a free vacation to the US Virgin Islands. From July 4th through August 28th customers can enter for a chance to win the 5-day, 6-night vacation package by purchasing one of the new rolls or by writing in to Genji.

“We are extremely excited to introduce Genji’s new Tropical Fresh Roll Line in correlation with this promotion,” explains Ken Blakeman, Director of Marketing for Genji, Inc. “These new rolls continue our commitment to helping our customers lead a healthy lifestyle by serving the highest quality Japanese-inspired cuisine with all-natural, fresh and nutritious ingredients packed with flavor.”

Anyone can enter the contest by visiting www.genjiweb.com/sushiinparadise2012 and entering the special code located on the promotion stickers on all new Tropical Fresh Rolls. To enter without purchase, participants can write in to receive a code by mail. The winner will be chosen from among the pool of entered codes, and the grand prize winner will be contacted on or around September 5th, 2012. For Official Rules and complete details, visit http://www.genjiweb.com/genji/sushiinparadise_rules.html.

About Genji Sushi
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located within 158 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company’s goal is to contribute towards healthier food consumption habits on a global level. For more information, visit www.genjiweb.com




April
5@5 - Selecting sustainable fish for Earth Day
April 19th, 2012
eatocracy.cnn.com

Seafood lovers are between a rockfish and a hard place: More than 80% of the world’s fisheries are being harvested at capacity or are in decline.

In honor of Earth Day, April 22, what can consumers do to make sure their seafood choices aren’t further depleting the oceans?

Chef Takao Iinuma brings a ray of light to the matter. Iiunuma is the executive chef at Genji Sushi, the purveyors of sushi and Japanese cuisine to Whole Foods Markets.


Selecting Sustainable Fish Options for Earth Month: Takao Iinuma

1. Why is it so important to consume fish sustainably? “Sushi is a culture, and learning to make sushi the traditional way has been passed down for generations. If we want to be able to continue the tradition of sushi culture for the next generations, we need to work to preserve the diversity of fish available.”

2. Which fish are most sustainable? “It helps to remember these 4 'S' words to figure out if a fish is a good choice: small, shellfish, seasonal and silver.

Small fish are lower on the food chain, so there are usually more of them. They also don’t live as long, so they replenish their own stocks more quickly.

Shellfish, specifically mollusks like oysters and clams, actually filter water and make the environment cleaner, so farming them doesn’t have the environmental issues that many kinds of aquaculture have.

In Japan, we traditionally celebrate seasonality and consume foods when they are at their peak. Not only does food that is in season taste better, but it naturally controls the supply because we are not taking something from the environment at the wrong time. A good way to eat seasonally is to eat locally since what is being caught in your area is what is in season where you live.

Many silver fish are also small, such as sardines and anchovies, so they have two things in their favor. Mackerel (saba), Pacific saury (Sanma), and Spanish mackerel (sawara) are examples of larger silver-skinned fish that are plentiful, healthy and delicious.”

3. What should every seafood lover know about responsible consumption? “The reason we have endangered fish populations is from relying too heavily on certain key fish. If we want to still be able to eat those fish in 50 years, we need to change that. Instead of ordering only salmon or tuna, try something new and local. Look at it as an opportunity to expand your tastes - you will get to enjoy more variety and help the planet at the same time.”

4. What are sustainability standards when it comes to fish? “There are so many factors that the experts consider when they determine the sustainability of a fish - where the fish lives (and the health of that environment), supply of wild stocks, how the fish was caught, etc. - that sometimes it seems like no fish is safe. There are many fish species that we know very little about, so it is important to be careful and not to assume too much. The best bet is to buy your fish from a responsible source and ask questions. Also, look for a rating from a reputable foundation such as the Marine Stewardship Council or the Blue Ocean Institute.”

5. What are your favorite dishes that incorporate sustainable fish? “Sushi is a great way to enjoy many sustainable fish, especially silver-skinned fish like saba (mackerel), kohada (gizzard shad) and iwashi (sardine). Simple grilled fish is another great way to enjoy almost any fish, and you can easily adapt the menu to enjoy the best seasonal flavor.”

To see the whole article at cnn.com, click here.


Genji Sushi Underscores Ethical Fishing & Corporate Responsibility with New “Hope Line”
April, 2012
Sales of Wild-Caught Ingredients to Benefit Whole Planet Foundation

In celebration of Earth Month, Genji Sushi, provider of all-natural sushi to Whole Foods Market, launches a “Hope Line” of items in the majority of its US stores, featuring wild-caught ingredients. A portion of sales from these items will benefit the Whole Planet Foundation™, which supports women who own small businesses in developing countries through microcredit loans.

On Wednesday, April 11, 2012, Genji is launching the first two products of its Hope Line; Blue Crab California Noodle Salad and the Blue Moon Bay Roll. Both products feature Wild Caught Blue Crab, an ingredient which has been sourced using artisanal fishing methods. Five cents from every “Hope Line” item sold will be donated to the Whole Planet Foundation. Genji will continue to expand the “Hope Line” to include other wild-caught ingredients, which will be highlighted for the remainder of the year.

“Our new Hope Line encompasses everything that our company is and what we envision the future of the food industry to be: responsible, empowering, and ethical, with a positive impact on the Earth, our communities and our collective future,” stated Shingo Kanai, Genji Sushi CEO. “We’re proud to support Whole Planet Foundation, a leading non-profit organization with the same values”

The “Hope Line” is part of Genji’s pledge of $25,000 to the Whole Planet Foundation’s “Poverty is Unnecessary” Fund, announced earlier this year. The sale of “Hope Line” items will both contribute to fulfilling Genji’s pledge and draw customer attention to the issue of sustainability.

About Whole Planet Foundation’s Poverty is Unnecessary Fund
Whole Planet Foundation’s Poverty is Unnecessary Fund provides expansion funds for new micro lending projects through a $25,000 annual donation. This $25,000 giving level was launched in November 2009. $1 can make a difference in the life of an impoverished entrepreneur, and $25,000 can change the lives of 120 impoverished families for generations. For more information, visit http://www.wholeplanetfoundation.org/cp/poverty-is-unnecessary.

About Whole Planet Foundation
The mission of Whole Planet Foundation™ is to create economic partnerships through microcredit (small contract-free loans) with the poor in communities that supply Whole Foods Market® stores with product. Providing the poor in these communities with access to credit empowers them with an opportunity to lift themselves out of poverty. For more information, visit http://www.wholeplanetfoundation.org.


2011


December
Ramen Remix featured on Black and Blonde
December 21, 2011

ramen image Last week I was invited to share in the release of Genji's new ramen bar at Whole Foods. I chose to try the shrimp and scallop version and was not disappointed. (They also have calamari and vegetable.) What you get is freshly prepared, not the typical pre-packed ramen dish.

Having a Chinese fiance (yes, I finally said fiance and not boyfriend), I eat lots of noodles and authentic cuisine. I was really impressed with this dish because it didn't have the typical American Chinese taste to it. I partly think it's because of the chili miso base, which is nice and spicy like I prefer. The best part? It's $5.49! Fresh food, good portion, and great price! I'm sounding a little like an infomercial, but trust me, it's delish!

Try it at Whole Foods at 95 E. Houston, right by the 2nd avenue F tain stop. You'll be happy you did!

Source: http://http://www.blackandblondeone.com/2011/12/ramen-remix.html


Genji, Inc. Teams Up with the Whole Planet Foundation to Alleviate Poverty
December 02, 2011
Portion of Sales to be Donated as Part of “Save & Give” Promotion

Genji, Inc., artisanal sushi provider for 138 Whole Foods Market locations on the East Coast and San Francisco, announced it has partnered with Whole Planet Foundation, which creates economic partnerships with the poor in developing world communities, to raise funds for communities worldwide.

“In the spirit of the holidays, we want customers to save, and Genji to give,” affirmed Ken Blakemen, Director of Marketing at Genji. Inc. “We are honored to be partnering with our customers in support of an organization which provides hope and care to those who need it most.”

Now through January 3, 2012 Genji will donate 25 cents to Whole Planet Foundation for every coupon redeemed from Genji’s Holiday Coupon Book & Sushi Platter Guide Program as part of its “Save & Give” program. Through various promotions, Genji has raised $43,670 in donations so far for 2011 and hopes to continue this positive growth throughout the holiday season.

About Whole Planet Foundation
Whole Planet Foundation creates economic partnerships with the poor in developing world communities that supply Whole Foods Market stores with products. Whole Planet Foundation's mission is poverty alleviation through microcredit in communities worldwide that supply Whole Foods Market stores with products, with a focus on the developing world. Through innovative assistance for entrepreneurship - including direct microcredit loans, the organization hopes to create wealth and prosperity in emerging economies.


November
Food Obsession: Genji Ramen Noodle Soup Review by San Francisco Examiner
November 14, 2011

ramen image For vegetarian foodies wanting to warm up during these cold months ahead while enjoying a delicious bowl of healthy ramen noodle soup head to your nearest Whole Foods Markets sushi and Japanese counters.

Forget the freeze dried ramen noodles of the past as you sip on the amazingly spiced broth and taste the delicious noodles and veg waiting for you in the Ramen Vegetable Genji Sushi Noodle Soup.

Genji Sushi is an all-natural sushi and Japanese cuisine available in select Whole Foods Markets. Established in 1997, Genji Sushi is dedicated to high quality ingredients served in a healthy timely manner. At each Genji Whole Foods location the trained chefs prepare fresh items which include vegetarian and vegan friendly options.

With the Genji ramen noodles now available in Whole Foods, customers can grab a fresh bowl then heat and eat as they like!

Source: http://www.examiner.com/vegetarian-in-san-francisco/food-obsession-genji-ramen-noodle-soup-review


Philly.com Raves about Genji’s Ramen
November, 2011

philly.com ramen pics The Genji sushi-rolling guys at Whole Foods have a new task: putting together ingredients for the new to-go ramen bowls.

When mixed with hot water, the piquant sesame miso paste creates a flavor-packed broth, which is filled with crisp corn, grilled asparagus, red peppers, soft noodles, and shellfish, if you want. This is the closest thing Philly has to a ramen bar yet.

- Ashley Primis

Genji ramen bowls, $5.49 at all Whole Foods that have a Genji station, wholefoodsmarket.com.

Source: http://www.philly.com/philly/food/local/133614263.html


October
From Rolls to Bowls: Genji Sushi Launches Freshly Prepared All-Natural Ramen Noodle Soup at Whole Foods Market
Philadelphia, October 19, 2011
Beloved Noodle Soup Arrives Just In Time for Cold Weather

vegetable ramen

As the chill of fall arrives, Genji, provider of all-natural sushi to Whole Foods Market, introduces artisanal Ramen Noodle Soups, prepared fresh daily with all-natural ingredients by in-store chefs. Currently, ramen dishes are most commonly available in two ways: freeze-dried with chemical preservatives, or slow-cooked at a sit-down restaurant. Genji’s eco-conscious customers now have a third option that combines the best of both worlds: all-natural freshly prepared dishes with the convenience of a grab-and-go bowl, ready to heat and eat. Genji’s noodle soups follow the savory “tan-tan men” style, with a chili and sesame-miso base, and a variety of fresh toppings.

“We are pleased to offer our customers the authentic taste of Japanese ramen, which we hope will help redefine the category,” states Shingo Kanai, CEO and President of Genji, Inc. “Our chefs spent a long time developing our recipe and perfecting the soup stock, which gives our dish its characteristic flavor. Genji’s Ramen Noodle Soups honor the rich tradition, while still being easy, convenient, and, of course, delicious.”

Customers simply add hot water, microwave 60-90 seconds, and enjoy all-natural, authentic ramen in the convenience of their home or office. Genji’s Ramen Noodle Soup is available in three varieties (Shrimp & Scallop, Calamari and Vegetable) for $5.49 at all U.S. Genji locations within Whole Foods Market stores.

About Genji Sushi
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab-and-go style. Its sushi bars are located within 138 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on-site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company mission is to contribute towards healthier food consumption habits on a global level. For more information, visit www.genjiweb.com .


Genji, Inc. Joins Susan G. Komen for the Cure© in the Fight Against Breast Cancer this October
October, 2011

double salmon roll

In honor of Breast Cancer Awareness Month this October, Genji, Inc., artisanal sushi provider for 138 Whole Foods Market locations, is partnering with Susan G. Komen for the Cure© to raise both money and awareness through its “Special Roll for a Special Cause” program. From October 3rd through October 31st 2011, Genji will donate 5% of its sales from every Double Salmon Roll to Susan G. Komen. Genji has pledged a minimum donation of $5,000 to Komen, but hopes that with customer participation, the total will rise.

This is the first partnership between Genji and Komen since the inception of Genji’s “Special Roll for a Special Cause” program in early 2010. ““Susan G. Komen has always been at the vanguard in the fight against breast cancer, and we’re extremely honored to be partnering with our customers in support of an organization which provides hope and care to our loved-ones fighting this disease,” affirms Ken Blakeman, Director of Marketing at Genji, Inc.

About Susan G. Komen for the Cure© Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries with a special focus on low-resource and developing nations. Visit komen.org. Connect with Susan G. Komen on Facebook and Twitter.

About the “Special Roll for a Special Cause” Program. Genji, Inc. consistently looks for ways to support charitable causes. In mid 2010 Genji created the “Special Roll for a Special Cause” program. Since its inception, with funds raised from customer purchases the “Special Roll for a Special Cause” program has donated nearly $40,000 to non-profit organizations impacting the world in a variety of positive ways.

Background on Genji, Inc. Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality all-natural sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 138 Whole Foods Market locations in 20 states and the District of Columbia, and in the U.K. For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and www.genjiweb.com .


Somewhere, Over the Rainbow Roll…
October, 2011
Genji’s “Special Roll for A Special Cause” helps to support Live Out Loud!

rainbow roll

Genji is included in the October/November Food & Wine issue of Metrosource magazine (circulation: 127,049) targeted to the LGBT community, regarding June’s “Special Roll for a Special Cause” benefiting Live Out Loud! The feature notes Genji’s commitment to sustainability and support of various charitable causes.

Thanks to Metrosource for its props to our “Special Roll for a Special Cause” program! We love partnering with our customers to donate a portion of proceeds to causes which touch our hearts, rattle our brains and rrrrouse our courage.

Click here for the link.


September
Genji receives 2011 Responsible Packaging Award
September 24, 2011

at the Award Ceremony

Saturday, September 24th, Genji was awarded the 2011 Responsible Packaging Award from the Food Trade Sustainability Leadership Association. The award was given to Genji for our pioneering 100% tree-free compostable sushi container, co-developed with Be Green Packaging, LLC. Presenting the award was Michael Besancon, Global VP of Procurement, Distribution and Communications.

To read the whole article, click here.

Featured in the picture (left to right): Bob Rodriguez (Be Green Packaging LLC, Sales & Marketing Manager), Ken Blakeman (Genji, Inc., Marketing Director), Josh Onishi (Genji, Inc., CFO/Executive Vice President) , Shingo Kanai (Genji, Inc., President)


Genji's Chef Sarjan “Stirs the Pot” with WUSA9 CBS' JC Hayward in DC
September, 2011

WUSA Interview

Local celebrity and Emmy-winning news anchor, JC Hayward invited Genji's Chef Sarjan (P-Street store in Washington, DC) to demonstrate his skills while explaining why it's important to make sustainable choices when enjoying sushi. Chef Sarjan makes a Double Seared Albacore Roll with Masago with Pacific Northwest Wild Albacore and Capelin Roe from Iceland - all sustainably caught and farmed.

Click here for the link of the show.


August
Genji’s Facebook Strategy Drives Sushi Sales at Whole Foods Market
August 29, 2011

facebook genji sushi bar

PHILADELPHIA — Sushi restaurants and takeout shops long ago became fixtures in large U.S. cities, but many Americans still view sushi as an exotic, unfamiliar food. This year, Genji Sushi, which operates sushi stations in 137 Whole Foods locations throughout the U.S., has been changing that perception by leveraging Facebook.

The social networking site has been ideal for getting their fans talking with one another, according to Genji's Marketing Director Ken Blakeman.

“We want sushi to become well accepted in America; we want to demystify it,” he said. “It's not an obscure, exotic food that you have to go to Timbuktu to really enjoy. You can actually enjoy it in your everyday life.”

“Facebook is a perfect medium for that. It's meeting people where they are, and it's also about helping people learn from each other — putting people together and having them teach other. So it's not [our] company saying, ‘We're going to teach you about sushi.’ We actually have a lot of great, passionate people, who really love sushi, and they're talking to each other.”

Whole Foods has long said that college education levels are one of the top demographic criteria the company uses when selecting new store locations. And, Blakeman noted that these areas also tend to have people who have traveled more than average, and as a result have often been exposed to a wide variety of foods. So, many of Genji's customers are already very familiar with sushi, before they even walk up to the counter.

But, there are regional preferences throughout the chain. In some locations, shrimp is more popular, because it is cooked. Raw items are less so. In other locations, vegetarian items are very popular, for example. Regardless, the goal of the Facebook campaign remains the same — getting customers to try new things.

“Our goal is to get people to try the variety,” Blakeman said.

In Facebook interactions, Genji's fans often advise newbies. They might encourage someone new to sushi to start simple — with a California Roll made from cucumber, avocado and cooked crab meat, for example — and then get more adventurous. Or, parents will exchange advice on which items their kids enjoy. Tactics such as a recent haiku contest help Genji encourage conversation among fans without being obtrusive.

The site has also proven helpful for integrated marketing campaigns, which help draw traffic to their Whole Foods' sushi counters, while boosting online participation and encouraging trial of new products.

For example, to promote their new line of Tiki Snackers specialty wraps, Genji held its Sushi in Paradise sweepstakes. From July 6 through Aug. 16, customers who tried one of the three wraps — filled with spicy popcorn shrimp, roast beef and wasabi, or roasted vegetables — could enter to win a free trip to Hawaii. Fans could learn about the promo on Facebook and head to Whole Foods, or see the signage in-store and head to Genji's site to register.

“We have promotions going on all the time, and new products launched all the time,” Blakeman said, adding that in some areas where it is most popular, sushi is now viewed almost as a commodity. So, it is vital to continue to innovate, and keep customers coming back to see what is new.

To that end, Genji just announced the hiring of Takao Iinuma as their new corporate executive chef. Iinuma has worked extensively with celebrity Chef Masaharu Morimoto, serving as executive chef and corporate chef at Morimoto locations in Washington D.C., Philadelphia and Mumbai, India.

One of Iinuma's goals, Blakeman said, will be to continue experimenting with new sushi combinations and menu ideas.

Article By Matthew Enis, Supermarket News

July
Genji Sushi Announces “Sushi in Paradise Sweepstakes”
July 6, 2011
Customers Invited to Enter for Chance to Win a Trip to Hawaii


tiki image

PHILADELPHIA, PA (July 6, 2011) Genji Sushi, proud provider of all-natural sushi at 137 Whole Foods Market locations, is giving its loyal sushi fans more than just California Rolls as a reason to love its products. By entering Genji’s “Sushi in Paradise Sweepstakes,” customers will have a chance to win a free trip to Hawaii for two, which includes airfare and a six-day, five-night stay in Honolulu, Hawaii.

From July 6th through August 16th, customers can enter the “Sushi in Paradise Sweepstakes” by visiting www.genjiweb.com/sushiinparadise. Once on the site, customers then enter the secret code marked on one of Genji’s three new Tiki Snackers, pictured below and available at Whole Foods Market locations, or by writing in for a free code. The Tiki Snackers come in three varieties: Spicy Popcorn Shrimp, Roast Beef and Wasabi and Roasted Vegetable, and all three varieties feature Genji’s new zesty edamame hummus.

“We’re thrilled to offer our valued customers the ‘Sushi in Paradise Sweepstakes,’ which marks Genji’s largest sweepstakes to date and our first dream vacation giveaway,” said Ken Blakeman, Director of Marketing for Genji, Inc. “We are very grateful to our customers for their loyalty, and want to thank them in a way that is both special and memorable, while celebrating our new Tiki Snackers, inspired by the great state of Hawaii.”

The winner will be chosen from among the pool of entered codes, and the grand prize winner will be contacted on or around August 26th, 2011. Although there is only one grand prize winner, everyone who enters the contest will receive one of five special Genji coupons for their next visit. In addition to purchasing a Tiki Snacker at a local Genji Sushi bar to find a secret code, customers can enter the sweepstakes for free by mailing a self-addressed stamped envelope to Genji “Sushi in Paradise Sweepstakes” - Code Request, 300 State Street, Suite 402, Rochester, NY 14614 (entries must be postmarked by 8/16/11 and received by 8/19/11). For Official Rules and complete details, visit www.genjiweb.com/sushiinparadise.

About Genji Sushi
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located within 137 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company’s goal is to contribute towards healthier food consumption habits on a global level. For more information, visit www.genjiweb.com

LXE Inc., and RMS Omega teamed up to write a business case on our sister company: GHG Logistics
July, 2011


ghg case study The three companies worked together to maximize the functionality of hand-held mobile computer units capable of withstanding dramatic temperature changes (in and out of freezers) at GHG's warehouse and distribution center. The units are critical in ensuring that the sophisticated warehouse management system functions smoothly and records data accurately.


To download the case study, click here


June
Business of Sushi - Genji Marketing [Director] discusses company's business model
June 7, 2011


foxnews Ken Blakeman, Marketing Director of Genji, Inc., discusses Genji Sushi's operations, safety standards and mission of sustainability with Fox Business News anchor Tracy Byrnes. Featured is a delicious platter of sustainably-sourced and responsibly-farmed sushi, prepared masterfully by Chef Luis Calvo, store team leader of the Genji Sushi bar inside the Upper West Side Whole Foods Market.



May
Genji Sushi Announces Support of Live Out Loud During June’s Pride Month
May, 2011
Portion of Monthly Sales to be Donated to Non-Profit as Part of “Special Roll for a Special Cause” Promotion


live out loud logo

PHILADELPHIA, PA (May, 2011) Genji Sushi, purveyor of all-natural sushi and Japanese cuisine at 135 Whole Foods Markets on the East Coast and in San Francisco, is proud to announce that Live Out Loud will be the recipient of funds raised during Genji’s “Special Roll for a Special Cause” promotion in June. Dedicated to empowering, mentoring and celebrating lesbian, gay, bisexual and transgender (LGBT) youth, Live Out Loud is a non-profit organization that produces panel discussions, lectures and workshops that connect LGBT youth with role models and leaders in the LGBT community.

“Special Roll for a Special Cause” is a fundraiser developed by Genji in which 5% of the sales of a specially-marked roll during a given period are donated to an organization whose mission aligns with Genji’s business and philanthropic philosophy.

“We are excited to collaborate with such a progressive organization whose initiatives inspire young LGBT high school students and their peers to celebrate diversity and to achieve their greatest potential,” said Ken Blakeman, Director of Marketing, Genji, Inc. “Live Out Loud’s Homecoming Project is a great grassroots program, which we think has the ability to change lives and influence communities in very positive ways. We are proud to support Live Out Loud in their mission.”

In addition to presenting programs, workshops and panels at metropolitan high schools and colleges, Live Out Loud also operates The Homecoming Project, a grassroots initiative that brings successful LGBT adults back to their high schools to share their stories with today’s students. From May 30th through June 26th, five percent of all sales from Genji’s bestselling “Rainbow Roll” will be donated to Live Out Loud and this new initiative, spearheaded by Academy Award Winner Lance Black.

“In celebration of Pride Month, we are proud to be the recipient of June’s ‘Special Roll for a Special Cause’ promotion from Genji, Inc.,” said Leo Preziosi, Jr., Founder and Executive Director, Live Out Loud. “As we kick off our latest project with Lance Black, we are incredibly grateful for the support of partners like Genji, who work tirelessly to help us meet our goals.”

The “Special Roll for a Special Cause” promotion was created in 2010 as part of Genji’s mission to find creative ways to support charitable causes. Since its inception, Genji has donated more than $25,000 to non-profit organizations across the United States.

About Genji Sushi
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located within 135 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company mission is to contribute towards healthier food consumption habits on a global level. For more information, visit www.genjiweb.com

"Pre-packed sushi trend lifts U.S. supplier” by Drew Cherry, Directorial Editor, IntraFish Media
May 13, 2011 - 04:09 GMT
Consumer trends are driving more people outside the sushi restaurant, and into the pre-packed aisle -- and that's good news for America's largest supplier.

Sushi is traditionally a careful, deliberate dining experience. The presentations are meticulous, the preparation is in itself an art. But sushi has a flipside: it's an incredibly healthy food option. That means sushi is changing rapidly.

Pennsylvania-based Genji Sushi, the country's largest pre-packed and in-store sushi providers with 135 units in the United States and five in the United Kingdom, has grown on the back of continuing trends toward health, convenience and a time-starved populous.

"We're in the next generation of sushi," Genji Marketing Director Ken Blakeman told IntraFish. "We eat on the go, we have less time to cook. Shoppers buy with their eyes, and when they can identify something that looks good and fresh, they'll take it."

"We're part of how America expects their food to be served, so we think it's time for new and creative presentations," he added.

For Genji, that in part means using its in-store units to prepare sushi in front of the customer (Genji's largest customer is Whole Foods, which displays Genji's kiosks prominently in their stores). It can also mean completely new takes on sushi -- everything from Asian-fusion options to sushi pizza. Corporate chefs and a product development team experiment with options for new ideas.

"It doesn't have to be a roll, it doesn't have to look like sushi, it just needs the basic fundamentals," Blakeman said.

"Though Genji is predominately on the Eastern Seaboard, the company has expanded across the country as far West as San Francisco, and as far south as Tennessee. So what do Southerners think about raw fish?

"You'd be surprised," Blakeman said. "Some of the fastest-growing units are in the south. There's been an infusion of culture, education and knowledge down there. Americans' tastes are changing." There is, of-course, a bent toward fried options such as tempura.

Sustainability is a core focus area for Genji, and one where pre-packed sushi has a clear advantage over restaurants: packaging offers consumers information about the product they're purchasing.

In general, Genji sticks to specific species from specific locales: salmon from Norway and Scotland; Shrimp from Thailand. Apart from those two offerings, the company uses a wide range of other favorites, including bigeye, yellowfin, albacore and bay scallops.

Genji does its purchasing centrally, and manages distribution for its East Coast units through its own warehouse in Allentown.

A consortium of companies, Peace Dining Corp., owns Genji, and the group has invested and continues to invest in expansion. Genji has leveraged its East Coast success into a large presence in San Francisco. Genji is growing organically within market, and through them, the company envisions growing into new areas of the county and possibly Canada.

Currently, the company is not looking outside of North America for expansion and instead focusing on organic growth, but given the investments in its chefs' ability, food safety, logistics and operational efficiency, Blakeman can see the company grow.

Copyright 2005 IntraFish Media AS - All right reserved.
http://www.intrafish.no/global/news/article287135.ece.

Genji Sushi Introduces “Edible Art” Masterpieces
May 18, 2011 Philadelphia, PA
New Springtime Offerings Showcase Fine Presentation and Preparation Skills

edible art

Genji Sushi, purveyor of all-natural sushi and Japanese cuisine at 135 Whole Foods Markets on the East Coast and in San Francisco, has introduced “Edible Art,” a new collection of offerings celebrating spring and showcasing Genji chefs’ artistic presentation and preparation skills. Beginning today, these selections will be featured daily at all Genji sushi bars within Whole Foods Market, with additional items made-to-order at customer request.

“The Edible Art collection heralds the return of spring with exquisite new stylish dishes for our customers to enjoy,” said Ken Blakeman, Director of Marketing for Genji, Inc. “Created by our dedicated and skilled chefs from stores around the country, these selections celebrate the creativity of our team and sushi itself as an art form.”

The Edible Art collection includes beautiful items like the Ocean Jewel Roll, Salmon Symphony, Scarlet Passion Tuna Medley and Caliente Scallop Roll. Customers can find these and other Edible Art offerings at all U.S. Genji locations located within Whole Foods Market. To find the location nearest you, visit http://www.genjiweb.com/genji/locations_usa.html.

Background on Genji, Inc.: Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 130 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. It strives to contribute towards healthier food consumption habits on a global level.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

April
Genji Inc. Adds Sustainable Bay Scallops for Earth Month and Beyond
April 4, 2011

In celebration of Earth Day (April 22nd 2011) Genji Inc. is featuring its newest addition, sustainable Bay Scallops in a special Earth Month promotion at all Genji locations within Whole Foods Market.

From March 28th thru April 24th 2011 5% of sales from three specially marked sustainable items will be donated to the Whole Planet Foundation.

This promotion is an extension of Genji’s “Special Roll for a Special Cause” promotion, a fundraiser developed by Genji, in which 5% of the sales of a specially marked roll during a given period are donated to an organization whose mission aligns with Genji’s business and philanthropic philosophy.

“We wanted to continue our’ Special Roll for a Special Cause’ promotion in a way that highlighted Earth Day while showing our ongoing commitment to our planet and the environment. We felt a month long promotion focused around sustainable products would help build awareness of this important day and generate funds for the Whole Planet Foundation, a nonprofit that celebrates Earth’s greatest resource – human innovation and creativity.”

“We have always tried to stay true to our mission of seeking out environmentally-friendly sources, and maintaining business practices that minimize our impact on the environment.” – Ken Blakeman, Marketing Director.

Whole Planet Foundation The mission of Whole Planet Foundation™ is to create economic partnerships through microcredit (small contract-free loans) with the poor in communities that supply Whole Foods Market® stores with product. Providing the poor in these communities with access to credit empowers them with an opportunity to lift themselves out of poverty.

Background on Genji, Inc.: Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 130 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. It strives to contribute towards healthier food consumption habits on a global level.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

Genji Inc. Increases Its Sustainable Sushi Product Share by More Than 57 Percent in 2 Years
April 4, 2011

Genji Inc. recently announced that as of March 2011, 65% of all sushi offered at their locations within Whole Foods Market is sustainable. This is an increase of over 57% since their last internal audit in June of 2009. This growth reflects the company’s efforts to offer and seek out environmentally-friendly sources for its customers.

“Seeking out environmentally-friendly sources is a company mission and we continuously strive to be at the forefront of our industry in the area of sustainability. Running our business in an environmentally sound manner is important to our company, our customers, and is vital to our planet.” – Shingo Kanai, President & CEO.

Genji has made large strides in the area of sustainability over the past few years, and including the introduction of the world’s first fiber-based tree-free compostable sushi tray, sustainable Pacific Northwest Wild Albacore, and the complete change over to sustainable shrimp. For many years the company has also exclusively used sustainable Norwegian and Scottish Salmon.

In April, 2011 Genji is featuring its newest addition, sustainable Bay Scallops, in a special Earth Month promotion at all Genji Locations within Whole Foods Market. From March 28th thru April 24th 2011 5% of sales from three specially marked sustainable items will be donated to the Whole Planet Foundation.

“Our world is calling for the sushi industry to be more environmentally conscious in our business practices and we’re heeding that call,” adds Kanai.

Background on Genji, Inc.: Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 130 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. It strives to contribute towards healthier food consumption habits on a global level.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

March
Genji Inc. to donate $15,000 for Disaster Relief Through Fundraising Program
March 21, 2011

From March 21st through March 27th 2011 Genji Inc., will be holding a fundraising program at US locations in North Atlantic, Mid Atlantic, Florida and UK stores within Whole Foods Market. The goal of the fundraiser is to help raise funds to support the disaster relief efforts of the Red Cross during times of crisis in Japan and around the world.

Ten cents from every item purchased at participating Genji stores, will be donated to The Red Cross Disaster Relief Fund.

“Because of the severity of the crisis in Japan and recent natural disasters around the world, we wanted to provide support relief efforts in a swift and impactful way. The donations given to The Red Cross Disaster Relief Fund will ensure we accomplish both. With the close ties that our Company and its employees have to Japan, our employees have shown great concern regarding the recent crisis.” Shingo Kanai, CEO and President.

Background on Genji, Inc.: Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 130 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. It strives to contribute towards healthier food consumption habits on a global level.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

Sustainable Sushi by Genji Hits the Airwaves
March 20, 2011

On Sunday, DC’s popular radio show “Foodie and the Beast” on 1500 AM invited Genji’s Marketing Director, Ken Blakeman, to share out some facts about sustainable sushi. Hosts David and Nycci Nellis were curious about how to make sushi choices that are compatible with a sustainable lifestyle.

Chefs Lee and Ngun of the Friendship Heights store made an absolutely gorgeous platter for the dynamic husband-and-wife duo, filled with delicious sustainable and responsibly-farmed ingredients. Nycci was in heaven!!

Ken also took the opportunity to mention Genji’s co-sponsorship of this year’s Sustainable Sushi Tasting event at the Washington, DC National Cherry Blossom Festival on March 30th.

Background on Genji, Inc.: Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 130 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. It strives to contribute towards healthier food consumption habits on a global level.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

Two Fat Als “New Favorite Chopped Salad”
March 13, 2011

We may have found our two greatest fans of Genji's Original Ginger Miso Dressing: the bloggers of “Two Fat Als.” They pour on the praise for Genji's super star recipe, and toss in some kudos to Whole Foods Market.






Genji Sushi Co-Presents Sustainable Sushi Tasting Event at National Cherry Blossom Festival
march 3, 2011 WASHINGTON, DC

Genji Sushi, purveyor of all-natural sushi and Japanese cuisine at 134 Whole Foods Markets on the East Coast and in San Francisco, has announced it will co-present the Sustainable Sushi Tasting event with National Geographic on March 30, 2011 at the 99th Annual National Cherry Blossom Festival in Washington, D.C. Featuring a seven-course tasting menu of sustainable fishes and Japanese delicacies designed by Genji Corporate Executive Chef Miki Willis, the event will provide attendees with a journey through sustainably-caught fishes.

“For 99 years, the National Cherry Blossom Festival has celebrated Japan’s gift of cherry blossom trees to the United States, and the enduring friendship between the people of the two countries,” said Shingo Kanai, President and CEO of Genji Sushi. “We are proud to be part of this tradition as co-presenter of the Sustainable Sushi Tasting, and look forward to introducing attendees to new delicious, sustainable Japanese dishes.”

The event’s menu has been artfully designed by Chef Miki, who was inspired early in her career to take an inventive approach to sushi, having trained with Chef Masaharu Morimoto of “Iron Chef” fame. Featured dishes include Wild Salmon Kelp Pastrami over Mizuna Leaf, Ginger Miso-Marinated Spanish Mackerel with Japanese Seven Spice Sauce, and Sweet Shrimp Nigiri with Fried Sweet Shrimp Head. A registered dietitian and nutritionist, Chef Miki’s menu highlights fresh, healthy options that stimulate the palate and meet sustainability standards. In addition to the delectable menu, guests will have the opportunity to discuss sustainable fishing with esteemed sustainability expert Carson Trenor, author of the book Sustainable Sushi.

The Sustainable Sushi Tasting event will be held on Wednesday, March 30 from 7PM to 9PM at National Geographic, located at 1145 17th Street NW, Washington, D.C. Tickets are $100 and are available online or by calling (202) 857-7700. Event attendees must be 21 years of age and older.

About Genji Sushi
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located within 134 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company’s goal is to contribute towards healthier food consumption habits on a global level. For more information, visit www.genjiweb.com.

February
Genji Inc. Wants Customers “Living Well With Sushi,” With in-store and on-line informational guide
february 7, 2011

Genji Inc. announces a new in-store and online guide, for those looking for products to fit special dietary needs. Viewable now online at www.genjiweb.com, and in-store shortly, the guide allows customers to easily find those special products that suit their specific needs.

Included in the guide, are items that fall under four key categories:
500 Calories or Below for calorie conscious customers.
Vegan-Friendly items free of animal products and/or by-products.
Wheat Free items for those customers with wheat allergies.
Responsibly Raised and Caught items made with ingredients caught with virtually no by-catch, or impact to the ocean floor habitat, and sourced using practices that support the continuation of the species for years to come.

Also, featured in the Living Well with Sushi Guide is Genji’s new Health Starts Here™ certified Miso Garden Roll with Tofu, which is the first sushi item to pass Whole Foods Market’s stringent Health Starts Here™ certification process. With ingredients including miso paste, extra firm tofu, sesame and fresh vegetables, the Miso Garden Roll with Tofu is vegan-friendly and only 220 calories.

“Our goal at Genji is to provide our customers products that are not only all-natural and preservative-free, but are also tailored to meet special dietary and lifestyle needs. Information is power, and the “Living Well with Sushi” guide empowers our customers to make informed decisions based on their personal lifestyle and diet,” remarks Miki Willis, Corporate Executive Chef.

Background:
Established in 1997, Genji™ is dedicated to the finest quality all natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Our sushi bars are located within 134 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs prepare fresh sushi on‐site at each location. We strive to contribute towards healthier food consumption habits on a global level. Our sushi bars offer a variety of delectable items including raw, cooked, vegetarian and vegan-friendly sushi and sides.

For more information, please contact Ken Blakeman k.blakeman@genjiweb.com and/or visit www.genjiweb.com.

2/2-2/15 Sweetheart Sushi Combos- Inspiring passion amongst sushi lovers everywhere!
february 2, 2011

Love is in the air, and in the sushi case at your local Genji sushi bar at most Whole Foods Markets on the East Coast and in San Francisco! Chef Miki Willis, Corporate Executive Chef of Genji, Inc., and former protégée of Chef Masaharu Morimoto, has created whimsical and colorfully displayed sushi dishes to take home to enjoy with your loved-one. Prepared freshly at each Genji sushi location for a very limited time (Feb 2-15), these artfully arranged items come ready for gifting, with a red bow-tie ribbon. The small individual-portion retails for $7.99, and the large two-person portion for $18.99. Pick up one of these Sweetheart Sushi Combos, a freshly-cut red rose, and get ready for romance!

Black History Month - Genji Inc. Supports Diversity in Culinary Arts for Black History Month
february, 2011

Whole Foods Market sushi vendor, Genji Inc., is supporting the Black Culinary Alliance (B.C.A.). during the month of February – Black History Month. Funds raised through its Special Roll for a Special Cause promotion from January 30th thru February 27th will go towards the benefit of the B.C.A. and its mission.

The Special Roll for a Special Cause promotion is a fundraiser developed by Genji, in which 5% of the sales of a specially marked roll during a given period are donated to an organization whose mission aligns with Genji’s business and philanthropic philosophy.

B.C.A. is a non-profit organization that creates awareness, exposure and educational opportunities for students and professionals of color within the culinary and foodservice industry. Genji has a long standing history of supporting diversity and empowerment within its workplace. The Sushi Team Leaders and employees within Genji represent over 34 different countries and a wide range of diverse ethnic backgrounds.

"Genji constantly seeks to support the communities in which we are a part of. There is no better way to give back during Black History Month, than to support an outstanding organization such as B.C.A. who provides opportunities for young food professionals of color within the industry in which we do business." Shingo Kanai, CEO & President

About Special Roll for a Special Cause. Genji Inc. is a socially conscious company that consistently looks for creative ways to support charitable causes. In mid 2010 Genji created the Special Roll for a Special Cause promotion. Since its inception, through funds raised by the purchases and tremendous efforts of their socially aware customers the Special Roll for a Special Cause promotion has donated over $20,000 for worthy non- profit organizations across the Unites States.

Background on Genji, Inc. Genji, Inc. is dedicated to providing "quality of life" by serving the finest quality all-natural sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 120 Whole Foods Market locations in 20 states and the District of Columbia, and in the U.K. For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

January
1/31-3/12 we love sushi! facebook contest - Fishing for Sushi lovers online!
January 31, 2011

Looking to build an online following and build a rapport with its customers, Genji, sushi operator at most Whole Foods Markets on the East Coast and in San Francisco, has launched a facebook contest that encourages sushi customers to upload a picture of themselves enjoying Genji sushi. Each Friday between 1/31-3/12 a winner will be selected for the creativity of his or her picture to receive a $25 Whole Foods Market gift certificate. The contest is sponsored by Genji.

Although the “upload-your-pic” tactic has been used by other companies, Genji has made the process even easier by sticking post-it™ notes to its sushi cases and sushi packets with a special QR code that, when scanned with a smartphone, will bring customers directly to Genji’s facebook page, so a picture and a comment can be instantly uploaded and shared. A QR “Quick Response” code is a two-dimensional bar code which allows smartphone users to quickly access a particular web page by simply scanning it.

“We want to know who our customers are, and what they’re passionate about, when it comes to sushi and Japanese-inspired cuisine,” explains Ken Blakeman, Director of Marketing for Genji, Inc. “Placing QR codes on post-it ™ notes is hopefully going to make it that much easier for them to upload pics and comments whenever it’s convenient for them, rather than having to remember our website,” he adds.

Giving Tastes Great! Genji Inc. donates over $20,000 to charities in 2010
PHILADELPHIA, PA January 27, 2011

Genji Inc., purveyor of all-natural sushi and Japanese cuisine for Whole Foods Market is proud to announce that over $20,000 was raised in 2010 through its “Special Roll for a Special Cause” program, since its beginning in August.

The program designates 5% of the sales of specially-marked items towards a featured charity which rotates from month to month. Charities benefiting from the program include The National Wildlife Federation (in direct response to the Gulf Oil Spill), Adopt-a-Classroom, The National Breast Cancer Foundation, Whole Planet Foundation, and Variety the Children’s Charity.

Customer support of the charitable program is notable, as evidenced by the increase in sales of the special roll category during the promotions. “To us, this indicates that our customers care about social issues, and that they want to support businesses which contribute to altruistic organizations,” states Shingo Kanai, CEO and President of Genji, Inc.

Genji will continue the “Special Roll for A Special Cause” program in 2011. In February, in honor of Black History Month, Genji will feature the Black Culinary Alliance, whose mission is to create exposure and provide educational and professional opportunities for culinary and hospitality professionals of color.

Background:
Established in 1997, Genj® is dedicated to the finest quality all natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Our sushi bars are located within 134 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs prepare fresh sushi on‐site at each location. We strive to contribute towards healthier food consumption habits on a global level. Our sushi bars offer a variety of delectable items including raw, cooked, vegetarian and vegan-friendly sushi and sides.

For more information, please contact Ken Blakeman k.blakeman@genjiweb.com and/or visit www.genjiweb.com.

###

2010


August
Genji Raises Funds to Support the National Wildlife Federations Restoration Efforts of the Gulf Coast
August 2010

We’re thrilled to announce that with the support of our customers we were able to donate $4000 to the National Wildlife Federations restoration efforts of the Gulf Coast in Augusts “A Special Roll for A Special Cause” fundraising campaign. To all of our customers that purchased the specially marked roll during the month of August, we thank you for supporting this extremely important and urgent need.

We at Genji are deeply concerned over the events that have unfolded in the Gulf. This was Genji’s first “Special Roll for a Special Cause” fundraising campaign and truly an important one. From August 2nd through October 3rd, 5% of the sales of a selected roll at all Genji’s Whole Foods Market locations benefited the National Wildlife Federations relief efforts in the Gulf.

“Given the magnitude of the crisis in the gulf, we’d like our contribution to have the most impact possible and the National Wildlife Federation is certainly one of the most prominent organizations aiding in the gulf cleanup.” Ken Blakeman, Director of Marketing, Genji Inc.

The National Wildlife Federation is America's largest conservation organization, working with more than 4 million members, partners and supporters in communities across the country to protect and restore wildlife habitat, confront global warming and connect with nature. Proceeds of this campaign will go directly into the NWF’s Gulf Oil Spill Restoration Fund. For more information, please visit www.nwf.org/Home/Oil-Spill

"The work to restore the coastal habitats that sustain wildlife and people is just beginning. We are most grateful for Genji, Inc's support of National Wildlife Federation's Gulf Oil Spill Restoration Fund." Jaime Matyas, Chief Operating Officer, National Wildlife Federation.

Background on Genji, Inc. Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality all-natural sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 120 Whole Foods Market locations in 20 states and the District of Columbia, and in the U.K. For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

May
Live Tuna Carving by Genji Sushi at Darien, CT opening of Whole Foods Market
5/19/10 Philadelphia

Genji celebrated the opening of the Darien, CT store on May 19th with a live carving of a giant 109lb Big Eye tuna.



Click here for the YouTube link of this video.

The tuna was wrapped in dry ice, and flown in from Hawaii, where it was caught just 7 days prior by long-line, a fishing method considered more sustainable than trawling or netting. Master carvers, Shinji Sakamo and Yoshiki Haibara, trained at the famed “Tsukiji” fish market in Tokyo, came to perform the honor of carving the tuna.

Firstly, the fins and head were removed, then the fish was scored and fillets were sliced off in a series of sleek moves. The fillets were then skinned and butchered into smaller blocks, known as “saku,” from which sushi chefs slice thin pieces for consumers to enjoy as sushi or sashimi.

Sakamo and Haibara, representatives of the Uoriki Fresh, Inc. a Japanese fish supply company, headquartered in Tokyo and in Seacaucus, NJ were joined by some of Genji Sushi’s most experienced and well-trained sushi chefs, Mr. Tan Lee and Mr. Tsuguyoshi Otani.

The tuna carving event was well-received, as customers lined up to purchase the fresh tuna as both sashimi and sushi, prepared on the spot by the Genji chefs.

“This demonstration helps us tell the story behind the sushi case: where our fish comes from, who our suppliers are, what efforts we go to in order to provide the best quality for our customers,” says Ken Blakeman, Marketing Director of Genji, Inc. He adds that “some may see it as a bit gory, but the carving also helps to remind us that the animals we consume must be harvested as carefully and as conscientiously as possible.”

Background on Genji, Inc.:

Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality all-natural sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 115 Whole Foods Market locations in 19 states and the District of Columbia, and in the U.K. For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

April
Sustainably-fished sushi shows strong promise
4/22/10 Philadelphia

Whole Foods Market sushi vendor, Genji Sushi, donates over $1,000 to the Whole Planet Foundation. Genji, a pioneer in the sushi industry, has donated 10% of the sales of select Wild Albacore Tuna items during the week of Earth Day, 2010 to help customers make a connection between their sushi choices and the earth’s well-being.

The promotion, which included signs and stickers on packages at all Genji sushi bars increased sales of Wild Albacore items by over 200% over previous week, suggesting that with more focus on sustainably-caught fish, customers will respond favorably towards the growing category.

“This promotion proves that when customers are made aware that their purchasing patterns have a direct impact on the environment, a significant portion of them are willing to modify what they put on their plates,” Genji Marketing Director, Ken Blakeman, points out.

Genji decided to donate the funds to the Whole Planet Foundation since it empowers small business-owners to grow, as Genji supports vendors who follow sustainable fishing practices to grow and find a receptive market.

Located within Whole Foods Market stores predominately on the East Coast, Genji’s mission includes a pledge to “seek out environmentally-friendly sources.” Introducing Pacific Northwest Wild Albacore into its product mix is an extension of its mission.

The mission of Whole Planet Foundation™ is to create economic partnerships through microcredit (small contract-free loans) with the poor in communities that supply Whole Foods Market® stores with product. Providing the poor in these communities with access to credit empowers them with an opportunity to lift themselves out of poverty.

Background on Genji, Inc.

Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality all-natural sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 115 Whole Foods Market locations in 19 states and the District of Columbia, and in the U.K. For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

January
London's All-You-Can-Eat Sushi Extravaganza
January 1, 2010

The Genji sushi team at the Whole Foods Market, High Street Kensington store rang in the New Year with an all-you-can-eat buffet that could feed even Godzilla! For only £20.10, guests were treated to unlimited sushi, nigiri, sashimi as well as side items, soups and salads. The atmosphere was fun, lively and jovial, as guests filled their plates from the long counter-top covered with colorful displays of nearly endless sushi.

Customer raves included:

“What an absolutely wonderful idea as a way to celebrate both the new year and one of London's finest sushi bars.” Amir F.

“Fantastic food and lovely idea to do buffet on new year's day. Quality of food - sushi - was excellent, as always. Very fresh, tasting delicious.” Ethan S.

“The staff are always friendly and helpful and this is one of our favourite eating places in Kensington.” Mrs. R. S.

“Very good value for the amount and quality of food offered. In all, I can't see what more could have been done or offered to make us feel more content. We both loved the idea and are very satisfied and full. p.s. Thank you for the brown rice options and green dragon!!” Oliver and Lisa

2009


December
Compostable Container Press Release
Dec 21, 2009

A Natural Evolution – Genji sushi launches eco-friendly sushi trays
Sushi vendor, Genji Inc., launches the world’s first fiber-based, tree-free compostable sushi trays, in partnership with Be Green Packaging. To review press release, click here.

November
London's first Shabu Shabu bar to open in Wholefoods Market, Kensington
October 29th, 2009

An announcement from Foodtripper.com, a UK-based online magazine for people who travel to eat.
http://www.foodtripper.com/Articles/Article/Articles/328/LondonsfirstShabuShabubartoopeninWholefoodsMarketKensington.aspx



November 5th, 2009

An article describing Whole Foods UK’s new strategy, focusing on ready meals, and announcing the launch of the new Genji Shabu Shabu Bar. London Evening Standard Out with the Oysters as Whole Foods starts stocking ready made meals.
http://www.thisislondon.co.uk/standard/article-23764763-out-with-oysters-as-whole-foods-starts-stocking-ready-meals.do



Our friends at the Whole Foods Market High Street Kensington store announce the new Shabu Shabu Bar by Genji on their FaceBook page

Whole Foods Market – Facebook Page
Opening of Shabu-Shabu
Wall post and pictures
http://www.facebook.com/WholeFoodsKensington

October
Genji’s Gone Wild with Sustainable Sushi
10/28/09 – Philadelphia

Whole Foods Market sushi vendor, Genji Inc., is encouraging customers to take a walk on the wild side by trying its all new Wild Albacore sushi, sustainably caught in Pacific Northwest waters. Genji hopes customers will gradually shift their tastes from more commonly-fished items like Bigeye Tuna in favor of its more eco-friendly cousin.

Cognizant of the increased pressures being placed on the oceans’ natural resources, Genji has partnered with American Tuna of San Diego, CA, which only supports fishermen using the Pole & Troll fishing methods, which involve catching a smaller number of fish than nets, have no impact on the ocean floor and virtually eliminate by-catch.

Genji’s mission includes a pledge to “seek out environmentally-friendly sources.” Introducing Pacific Northwest Wild Albacore into its product mix is an extension of its mission.

Will customers buy it? Although albacore is well-known as a canned tuna, it is not yet an item offered at every sushi bar throughout the country, unlike Bigeye Tuna, Salmon and Crab. It will be new to many customers. But Genji is confident that its core customers at Whole Foods Market will appreciate the buttery flavor of “tataki-style” seared albacore, and will continue buying albacore, knowing that they’re supporting better fishing practices which benefit the oceans.

To underscore its commitment to the environment, Genji is contributing 10% of the sales of its two new Wild Albacore items for the first 2 weeks to the Natural Resources Defense Council, an organization which works to protect wildlife and natural habitats. Genji is not affiliated in any manner with the NRDC or any of its programs, projects or websites, but supports its mission.

The two new Wild Albacore items launching at all Genji US stores on October 28th are the Seared Albacore Nigiri & Roll Combo with cream cheese and the Seoul Roll, featuring a Korean red pepper sauce. Both are served with a light citrus-soy ponzu sauce.

Background on Genji, Inc.:

Genji, Inc. is dedicated to providing “quality of life” by serving the finest quality sushi and Japanese fusion cuisine in a grab-and-go style. Its sushi bars are located within over 100 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. It strives to contribute towards healthier food consumption habits on a global level.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

September
Sushi 101 Class in Newton, MA
Wednesday September 30th, 2009

On Wednesday September 30th, 2009, the Genji Sushi bar the Newton Whole Foods Market store garnered a full page article in the “Wicked Local Newton” describing Christine Laubenstein’s participation in a Genji Sushi 101 class. Available for both children and adults, our classes offer hands-on instruction in the art of sushi-making in an exciting and fun group setting. Both the children and parents enjoyed participating in the class and look forward to trying more.

Link:http://www.wickedlocal.com/newton/news/business/x366030187/Whole-Foods-holds-free-sushi-class-for-children

Photo by: Wicked Local Newton, Zara Tzanev

August
London, UK - Genji Chef Aloysius Henryanto takes the mystery out of sushi
Thursday August 6, 2009

London reporter for The Independent, Alice-Azania Jarvis sat in on one of Genji’s famous Sushi 101 classes at the Whole Foods Market store at High Street Kensington in the UK. Aloysius (nickname: Henry) walked participants through the easy steps of making sushi. As promised, within less than 2 hours, Alice was rolling her own sushi and attracting a crowd of on-lookers who wanted to see what all the buzz was about. At Genji, our chefs are proud of their skills, and are delighted to share their expertise, (as well as other tid-bits about Japan’s favorite fast-food) with everyone who has a thirst for knowledge and a hunger for sushi! Sushi is no longer a mystery!
Thanks, Chef Henry!

Link:http://www.independent.co.uk/life-style/food-and-drink/features/roll-with-it-how-to-make-your-own-sushi-1767849.html

Photo by: Teri Pengilley

February
Genji Appears on The Talk of Alabama Morning Show
Monday February 2, 2009

Representing our venue in the Mountainbrook Whole Foods Market, Sushi Chef Tu Savang appeared on local ABC’s “The Talk of Alabama Morning Show”. Featured during the interview was an assortment of Genji favorites, including our famous Multi-Grain Rice sushi. Thanks go out to the Whole Foods Market Team at Mountainbrook and the crew at The Talk of Alabama for coordinating the event on our behalf.


Follow the links below to watch both parts of the feature:
Part One:
http://cfc.abc3340.com/videoondemand.cfm?id=32560&cat=news
Part Two:
http://cfc.abc3340.com/videoondemand.cfm?id=32563

2008


September
Richmond, Virigina has a soft spot for sushi!
September 3, 2008

Local sushi fans welcomed our newest sushi bar with open arms to the new Whole Foods Market in Glen Allen, Virginia. Located in proximity to the Richmond/Short Pump area, the new store marks our second “Genji for Whole Foods Market” branded store, and 86th store within The Whole Foods Market Organization. Our stellar team, led by new store supervisor Irham Fnu, provided endless sampling for patrons, to wild acclaim. Feedback from customers was phenomenal, making special mention of our quality and freshness. Sushi Chefs will be on hand from open to near close, rolling sushi, and taking special requests. Stop by the bar and see for yourself.


Whole Foods Market
11173 West Broad Street
Glen Allen, VA 23060
ph: 804 364-4050
Store Hours: 8 a.m. to 10 p.m. Mon–Sun

July
Genji Express Awarded Reader's Top Choice
July, 2008

Awarded Reader’s Top Choice for Sushi in Bellingham, MA- Genji Express’ quick-service sushi bar serves all-natural, fresh, high-quality sushi and is recognized as the #1 sushi restaurant in the area.

Soy Wrapped Sushi Press Release
July 7, 2008

Genji Express is excited to announce the launch of the new Soy Wrapped Sushi rolls at all U.S. Genji in Whole Foods Market stores Wednesday, July 9.
To review press release, click here.

Tribeca Opening
July 9, 2008

Genji Inc. opened its eighth full-service sushi bar, featuring an 18-seat dine-in venue, and a 12-foot sushi case at New York City’s opulent new Whole Foods Market Tribeca store. The venue, under the banner of “Genji for Whole Foods Market,” serves an exciting variety of Japanese classics updated for today’s worldly consumer: Blueberry-Lime Teriyaki Beef, Miso Soft-Shell Crab and Hotate Mango Ceviche to name a few instant favorites.

In addition to the wrap-around dining counter, the sushi case offers a colorful array of freshly prepared sushi standards and special rolls for customers on the go. Genji is honored and excited to be the sushi provider of choice for this choosy neighborhood’s newest food destination.

May
Genji Express proudly contributes to the 2008 American Heart Association’s Have a Heart Ball
May 31st, 2008 / Middletown, NJ

Genji Express, in collaboration with Whole Foods Market of Middletown, participated in the 2008 American Heart Association Have a Heart Ball. The annual black tie affair seeks to increase public awareness of cardiovascular disease and stroke by raising funds to support the American Heart Association.

On hand from Genji, was a delectable variety of Vegetarian Sushi in white, multi-grain, and “heart- healthy” brown rice, complimented by a fabulous shrimp cocktail table from Whole Foods Market Middletown. We at Genji were happy to show our support for such an important cause.

To further show our commitment, for the week of June 1st to June 7th, for every Brown Rice Grilled Salmon Avocado Roll sold at the Middletown Whole Foods Market Genji Express sushi bar, Genji has donated $1 to the American Heart Association.

American Heart Association: http://www.americanheart.org
2008 Have a Heart Ball: http://www.ahaheartball.com/

April
Multi-Grain Sushi Press Release
April, 2008

15 Grains of Nutrition Packed in One Small Bite. Genji Express™ offers sushi eaters a more nutritious choice, Multi-Grain Sushi. To review press release, click here.

Genji Chef Paul Marascia Appears on 207 Kitchen
April 1st, 2008 / Portland, Main

Genji Express Chef & SSV Paul Marascia, from our Portland Maine store, was featured on local NBC news station, WCSH6 in their 207 Kitchen Special. Unveiling our new healthy and delicious Multi-Grain Sushi Rice (now available at all Genji Express Sushi bars), Paul showed host Rob Caldwell the proper technique for rolling an inside-out Maki California Roll in true Genji style.

When asked where sushi begins, Paul replied, “It’s all in the rice. Our new Multi-Grain Sushi rice has over 15 different grains, and it’s so so healthy and so delicious. I’m very very proud of it.”

The Portland Whole Foods Market, along with Genji Express will be hosting, "Sushi 101" on Wednesday, April 16 from 6:00 to 7:30pm. The fee is $20 per person and space is limited. For more information or to register, please call (207) 774-7711.

Both adult and children Sushi 101 classes are currently offered at most Whole Food Markets nation-wide. Please contact your local Whole Foods Market to find out about specific class dates, times, and participation fees. More information will be available via genjieweb.com shortly.

Congratulations to Paul, and thank you to both WSCH6 Portland, and Whole Foods Market for the opportunity to introduce Maine to the art of sushi making and to Multi-Grain Sushi.

March
Genji Express Participates in Portland Great Chefs National Kidney Foundation Event
March 13th, 2008 / Portland, Maine

Genji Express was proud to participate in the Portland Great Chefs - World Kidney Day Event sponsored by the National Kidney Foundation. The event was a huge success with over 300 attendees serviced by the top chefs and restaurants of the Portland area. Guests enjoyed an evening of fabulous food, complimentary wine, the chance to bid on fabulous items in the live and silent auctions, and music in an effort to raise funds for the National Kidney Foundation.

Genji Express was a big hit. We had wonderful feedback on both the presentation of our booth and our sushi. Our soon to be released Multi-Grain roll flew off the tables, while wave after wave of people enjoyed the delicious cuisine finely crafted by our fantastic Chefs.

The NKF of Maine’s mission is to improve the health and well being of individuals and families affected by Kidney and urinary tract diseases, while increasing the availability of all organs for transplantation. It is the vision of the National Kidney Foundation of Maine to “improve the quality of life for Maine patients and their families; impacting lives through education, advocacy, information and direct financial assistance.” As one of 41 affiliates, they are part of the largest non-profit organization promoting organ and tissue donation to secure the future for all patients needing transplantation.

Genji Express was proud to represent Whole Foods Market at this very important event.

For more information on the efforts of the National Kidney Foundation, please visit their website.

February
Response to the Bluefin Tuna Mercury Levels Reporting
February 4th 2008

Recent press and studies have brought to the foreground the high levels of mercury in Tuna, and it’s possible negative effect on health. Because tuna are larger, longer-lived fish, many times they have higher levels of mercury. The concentration of mercury varies in each individual fish, however.

Specifically Bluefin tuna have been scrutinized for their high levels of mercury. Being a large predator, they accumulate toxins and are relatively high in mercury. Bluefin populations are being depleted throughout the world due to overfishing. To protect consumer health and help conserve marine life, we do not use Bluefin tuna in our products.

In place of Bluefin Tuna, Genji uses Bigeye and Yellowfin Tuna, which both contain less amounts of mercury than their larger cousin, and has an ideal texture, color and taste for sushi. In our most recent independently conducted lab test, the mercury content in Genji’s tuna yielded a result of 0.217 parts per million, well below the 1.0 action level.

Minimizing Mercury Consumption

To minimize mercury consumption, you can vary your diet and choose smaller ocean fish which are known to have low mercury levels such as salmon or haddock, or fresh water fish such as tilapia, catfish or trout.

Furthermore, Genji offers a variety of all-vegetable sushi items, non-tuna and low mercury seafood sushi products, such as shrimp, crab and salmon. Genji’s Brown Rice Sushi and Multi-Grain Sushi, in particular, are high in fiber, essential vitamins and other nutrients.

Maintaining top quality and safety for our Products

Genji has very rigorous standards for all of our suppliers. To meet Genji’s requirements, our suppliers must provide letters of guarantee for the quality of their products, including the mercury content of Tuna.

Genji cares deeply about our customers’ health and well-being. Therefore, in addition to having strict standards for all of our suppliers, we conduct independent lab tests for our products on an ongoing basis. This dual cross-check system helps us to ensure that the products we bring to our customers meet the highest standards of safety and nutrition.

For more information including facts, studies, and reports regarding the mercury levels as well as health benefits of Tuna and Seafood in general, and who should be cautious before eating sushi, please click here.