Evolutionary Partnerships

With sushi, it’s all about freshness and quality! In 2007, Genji selected the Villa Corporation, an innovative fish farm in Norway, as our primary salmon supplier because they provide the best of both freshness and quality, and do so in a way that is environmentally sound.

Villa is a pioneer in sustainable salmon farming practices. From the time the roe hatch, Villa feeds the juvenile salmon fish meal, fish oil, soy & vitamins. When the salmon reach the age when they would normally travel downstream towards the sea, Villa transports them to saltwater pens in the clean Norwegian fjords. Instead of using devastating pesticides, Villa stocks the pens with a unique type of fish, dubbed “cleaner fish,” which eat micro-organisms without any harm to the salmon or the environment.

In furthering our aim to provide only the finest quality in all-natural, sustainable seafood, Genji is proud to offer our customers Black Pearl Scottish Salmon. The salmon are raised in low-density, environmentally sound pens in the Shetland Islands of Northern Scotland, where the deep cool waters and intense currents provide ideal conditions for aquaculture. To closely emulate the fish’s natural diet, and to maximize the Omega-3 fatty acid content in the final product, Black Pearl uses a 100% marine oil feed derived from sustainable fish stocks.

Black Pearl’s Scottish Salmon has a natural, pure, and buttery-sweet taste making it perfect for sushi and sashimi, where the distinctive flavors of the fish can be fully appreciated. The company’s focus on extraordinary quality, freshness, and ecologically conscious practices is truly a benchmark for the industry.

“We strive to achieve a balance in promoting health, nutrition, and food safety with sustainable fishery management.”
Martin International Corporation

Find out more at http://www.blackpearlseafood.com/index.htm